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The American Osteopathic Association (AOA) held its Annual Osteopathic Medical Conference and Exposition (OMED) conference October 17-21 in Orlando, FL.

AACOM, along with osteopathic physicians, researchers, and other medical experts in a variety of fields, attended this year’s conference to meet and connect with peers and colleagues at the largest gathering of DOs in the world. The annual event provides the opportunity to learn about and share the latest medical research through various presentations and other forums.

The AOA greeted attendees during its Welcome Reception on Saturday, October 17 with music, food, and networking in the Experience Zone. The OMED 2015 program was full of exciting continuing medical education (CME), top keynotes, opportunities to learn from leaders in osteopathic medicine and to collaborate across the continuum of osteopathic medical education (OME).

AOA Launches Multimillion-Dollar National Campaign

A highlight of this year’s OMED conference was the Launch of the AOA’s National Brand Awareness Campaign on Saturday, October 17 to educate consumers about the unique, whole-person care that DOs provide to their patients. Introduced at the OMED Opening Session, the exciting campaign features real DOs in print ads and videos talking to the public about the DO difference. The multiyear, multimillion-dollar campaign aims to raise the visibility of the osteopathic profession and will promote the DO philosophy within the pages of national magazines such as Men’s Health and Parents, on respected health websites such as WebMD.com and Healthgrades, and at major events such as the New York City Marathon. Designed to educate the public about osteopathic physicians and the unique care they provide, the campaign uses real DOs to reach new patients when they’re looking for health information. 

This year’s conference featured new learning opportunities, and a variety of activities and events including:

  • Keynotes:
    The Power of StorytellingDave Isay, Founder, StoryCorps
    The Current Health Care ExperienceVivek H. Murthy, MD, MBA, Vice Admiral, U.S. Surgeon General
    The Human Touch in Health CareAnna Quindlen, Journalist, New York Times, Pulitzer Prize winner
  • MVP Awards Reception:
    At the Monday night MVP Pool Party, two of the profession’s most revered leaders were presented with the AOA Distinguished Service Award, AOA’s highest honor: Thomas A. Cavalieri, DO, Dean of Rowan University School of Osteopathic Medicine (RowanSOM) for his focus on strengthening RowanSOM’s curriculum and growing medical education to meet the need for future physicians while building “the campus of the future”; and Karen J. Nichols, DO, Dean of Midwestern University/Chicago College of Osteopathic Medicine (CCOM/MWU) who has been a leader throughout her career, serving as the first female president of the AOA.
  • Breakfast Bites:
    Attendees were offered something different for breakfast at OMED this year with the introduction of the Breakfast Bites program in the Experience Zone, during which several speakers offered short “bites” of information about topics of interest to the DO community.
  • Hands-on Workshops:
    DOs were provided with several opportunities for hands-on practice with osteopathic manipulative treatment (OMT) at OMED.
  • Experience Zone:
    A number of exhibits and interactive activities were available to conference attendees including opportunities to get a flu shot, attend a product theater, and spend time visiting with the many vendors offering products and services to enhance medical practice, and have questions answered about ICD-10 and its impact on physician practices, among others.
  • New AAOA President Installed:
    Pam Kolinski assumed the presidency of the Advocates for the American Osteopathic Association (AAOA) from current President Janet Burns, DO, during AAOA House of Delegates meeting on Sunday.
  • OMED’s student mentoring session:
    The event connected physicians from various osteopathic specialty colleges with future DOs eager to learn about that specialty.
  • The AOA Council on Research poster competition:
    Results were announced during a Sunday evening reception. This reception not only acknowledged the first and second prize winners of the student poster competitions, but also provided an opportunity for researchers, both new and experienced, to disseminate their research to a broader audience.

AACOM Activities at OMED

Several leaders and staff represented AACOM at the 2015 OMED, as they attended and participated in conference sessions, sponsored a booth in the Experience Zone to inform and interact with the osteopathic and other health professionals, and held meetings and workshops for AACOM groups and councils, providing the opportunity for discussion and collaboration for the advancement of OME. The following council meetings and events occurred during this year’s OMED meeting:

  • AACOM International Collaborative Meeting
  • AACOM OME Associate Editor Advisory Group Working Lunch
  • AACOM President’s Reception
  • Assembly of Presidents (AOP) Meeting
  • Council of Fiscal Officers (CFO) Meeting
  • Council of Osteopathic Medical Admissions Officers (COMAO) Meeting
  • Council of Osteopathic Medical Student Services Officers (COMSSO) Meeting
  • Council of Osteopathic Student Government Presidents (COSGP) Executive Board and General Council meetings
  • Development and Alumni Relations Professionals (Dev-Alum) Meeting and Luncheon
  • Educational Council on Osteopathic Principles (ECOP) Meeting
  • Entrustable Professional Activities (EPA) Liaison Group Meeting
  • Marketing and Communications Advisory Council (MAC) Meeting
  • National Osteopathic Student Seminar (NOSS)
  • Training the Osteopathic Professions Core Educators (TOPCE) Session

TOPCE: An Osteopathic Clinical Faculty Development Program

Another feature of the 2015 OMED program was the Training the Osteopathic Professions Core Educators (TOPCE): An Osteopathic Clinical Faculty Development Program held by AACOM’s Medical Education Department on Saturday, October 17. Participants were able to gain an awareness of new ways of teaching, identify effective assessment tools, and clearly integrate osteopathic concepts in clinical precepting settings. The course included the following sessions:

Research-Scholarly Activity: In the New ACGME World
Michael P. Rowane, DO, MS

From the Patient to a Paper: How to Create Scholarly Activity for the Clinician
Robert Orenstein, DO

An Introduction to Conducting Pharmaceutical Studies

Writing a Good Abstract and Presenting Your Research
Robert W. Hostoffer Jr., DO

Master Educator Series Integration of OP&P to a New Generation of Learners
Polly E. Leonard, DO, MS

Presentation Skills: How to Give a Good Presentation
Donald J. Sefcik, DO

Core Faculty Requirements for Osteopathic Recognition: New Acronyms for a New System
Tyler Cymet, DO
Evelyn A. Schwalenberg, DO, MS
Michael P. Rowane, DO, MS

Learning Technologies
Erik Langenau, DO, MS

The 2016 OMED conference is planned for September 16-20, 2016 in Anaheim, CA. Visit the AOA’s OMED web page for more information.

Inside OME Header
October 2015
Vol. 9, No. 10


AACOM Annual Conference
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