Associate Director, Recruitment & Outreach

POSITION TITLE: Associate Director, Recruitment & Outreach
STATUS: Full-time
REPORTS TO: Director of Application Services, Recruitment & Student Affairs
LOCATION: Bethesda, MD
DATE: December 5, 2018         

The American Association of Colleges of Osteopathic Medicine (AACOM) was founded in 1898 to lend support and assistance to the nation's osteopathic medical schools, and to serve as a unifying voice for osteopathic medical education.

Having grown from a handful of college administrators a century ago, the organization today represents the administration, faculty and students of over 34 osteopathic medical schools operating through over 54 campuses across the United States. The association, guided by its Board of Deans and various other member councils and committees, is actively involved in all areas of osteopathic medical education. 


The Associate Director of Recruitment & Outreach reports to the Director of Application Services, Recruitment & Student Affairs and collaborates closely with the Manager of Digital Recruitment and the Communications and Marketing team. This position will lead AACOM in the development and implementation of a national recruitment strategy, which includes expanding the pipeline of diverse qualified applicants, to raise the visibility of a career in the osteopathic medical profession. This role will serve as the national liaison to osteopathic medical college admissions/recruitment officers, prospective students, applicants, prehealth advisors, physicians, and others. This position will increase engagement with prospective and current applicants through online events, personalized webpages, email, and other communications utilizing a customer relationship management (CRM) system. Research and identify best practices for innovative recruitment strategies. Ultimately, the position will be instrumental in increasing the national applicant pool and maximize conversion/yield of incomplete applicants.


Build a robust recruitment foundation to raise the visibility of the osteopathic medicine profession.

In collaboration with the Marketing and Communications team and the Manager of Digital Recruitment, lead recruitment related strategic communication efforts including online content, educational webinars, social media, and virtual fairs to engage with applicants, prehealth advisors, and prospective students. Develop content to deliver to appropriate audiences including including application and admissions tips/processes, profession, and advising topics, etc.

Identify and develop new collaborations with national educational organizations including but not limited to pre-health, K-12, STEM, diversity, education, student organizations, etc.

Provide guidance to and spearhead joint recruitment initiatives with admissions/recruitment staff at colleges of osteopathic medicine. Foster a collegial environment for effective collaboration.

Represent AACOM and the osteopathic medical colleges at various recruitment activities (national and regional conferences) around the country. Provide public speaking presentations, workshops, and panel discussions. Respond to all prospective student, applicant, and advisor inquiries to provide guidance on the profession, the application process, and AACOMAS. 

Manage the AACOMAS Advisor Portal, which may include critical thinking and problem-solving, collaborating with the vendor, and providing training and assistance to prehealth advisors. Assess feedback and provide input for product enhancements.

Serve as the direct liaison to the AACOM Recruitment Advisory Committee (RAC) and the National Association for the Advisors of the Health Professions.

Continually assess programs and processes for improvement.

Working Conditions

Normal office work, frequent computer and telephone use.

Significant (40%) national travel is required (airplane, train, car, hotel); evening/weekend work is required. Some lifting, bending, walking, stairs, carrying of recruitment materials and setting-up display stands. A valid driver’s license is required.

Education and Experience

  • A bachelor’s degree is required; a master’s degree in higher education or other advanced degree is preferred.
  • Minimum of five years recruitment/admissions/student affairs experience. Experience working with STEM field preferred; outreach to historically underrepresented minority groups and other diverse populations preferred.

Knowledge/Skills and Abilities

  • Knowledge of college recruitment/admissions best practices is required; experience in STEM or healthcare education field is preferred.
  • Ability to manage digital systems and initiatives (common application systems, customer relationship management systems, webinars, virtual fairs, social media, etc.) is preferred.
  • Skills in project management, event planning, marketing, process improvement and assessment are required.
  • Ability to independently manage multiple projects, to perform effectively with a fluctuating workload in a fast-paced environment, and to generate different critical thinking and problem-solving approaches is required.
  • Proven ability to foster and manage collaborative partnerships successfully with strong customer service and professionalism is required.
  • Superior writing skills are essential for online and print materials with large readership. Strong oral communication/public speaking skills are necessary to develop and provide presentations to large audiences. Both these skills are required.
  • Proven ability to work effectively, prioritize, and independently follow through on assignments; strong organizational skills and attention to detail are required.
  • Proficiency with various computer software including Microsoft Office (Outlook, Word, Excel, PowerPoint) is required.
  • Ability to manage and forecast budgeting needs is preferred.
  • A basic understanding of statistical analysis is preferred.

The American Association of Colleges of Osteopathic Medicine is an equal opportunity employer (EOE).