As the global COVID-19 pandemic continues, our colleges of osteopathic medicine continue to identify and implement new ways of adapting, especially in the communications arena. Activities once thought to be only temporary are being evaluated differently because of the value or benefits provided and may be considered on a more permanent basis. Please provide examples of how your college handled an ever-changing environment and how you were able to connect with your audience despite the challenges still presented by COVID-19. How have your communications efforts shifted to focus on member inclusion throughout the pandemic to now? For example, what did you do differently for return-to-campus planning, White Coat or Graduation celebrations, student orientation, special events, communications to parents, students, employees, staff, etc.?
Requirements: Include any relevant attachments, website addresses, video or other content that exemplifies how the program you’re submitting had to change to address health safety concerns, yet still accomplished the marketing and/or communication objectives.